Effective date: July 3, 2026
This Privacy Policy explains how ReefProof (“ReefProof,” “we,” “us,” or “our”) collects, uses, and protects information when you visit reefproof.com (the “Site”). By using the Site, you agree to the practices described in this policy.
Who We Are
ReefProof is an independent reef and saltwater aquarium resource. We publish practical guides and reference material on tank setup, cycling, coral care, fish and livestock, water chemistry, equipment, and maintenance for hobbyists. The Site is operated by Global Access Holdings, based in Atlanta, Georgia, United States. ReefProof is not affiliated with, or endorsed by, any manufacturer, retailer, or brand we may reference in our content.
Information We Collect
We collect only the information needed to operate the Site and respond to you:
- Information you provide. If you contact us through a contact form or submit a comment, we collect the information you choose to share, such as your name, email address, and the content of your message.
- Analytics data. We collect aggregated, largely anonymized data about how visitors use the Site, such as pages viewed, referring sources, approximate location, and device and browser type.
- Log data. Like most websites, our servers automatically record standard log information, including your IP address, browser type, operating system, the pages you request, and the date and time of your visit.
How We Use Your Information
We use the information we collect to respond to inquiries and comments; to operate, maintain, and secure the Site; to understand how our content is used so we can improve it; to detect and prevent spam, abuse, and technical problems; and to comply with legal obligations. We do not sell your personal information.
Cookies & Tracking Technologies
The Site uses cookies and similar technologies to remember your preferences, measure traffic, and support the features described in this policy. Cookies are small text files stored on your device. You can control or delete cookies through your browser settings, and you can set most browsers to refuse cookies; however, some parts of the Site may not function properly if you do. Some cookies are set by the third-party services described below.
Analytics
We use Google Analytics, deployed through Google’s Site Kit and the Google tag (gtag.js), to understand how visitors find and use the Site. Google Analytics uses cookies and similar identifiers to generate aggregated reports about Site activity. This information helps us improve our content and user experience. You can learn more about how Google uses data at policies.google.com/technologies/partner-sites, and you can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
Third-Party Advertising
We use, or may use, third-party advertising services, including Google AdSense, to display advertisements on the Site. Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this and other websites.
- Google’s use of advertising cookies, including the DoubleClick DART cookie, enables it and its partners to serve ads to you based on your visit to the Site and other sites on the internet.
- You may opt out of personalized advertising by visiting Google’s Ads Settings.
- You may opt out of personalized advertising from many third-party vendors at optout.aboutads.info (Digital Advertising Alliance) or youronlinechoices.eu (for users in the EU).
- For more information about how Google uses cookies in advertising, see Google’s advertising policies.
Affiliate Links
The Site may contain affiliate links. If we include affiliate links, we may earn a commission when you click a link and make a qualifying purchase, at no additional cost to you. Any such relationships do not influence our editorial recommendations, and we disclose affiliate relationships where required. Where a specific affiliate program requires its own disclosure, that disclosure will be provided on the relevant pages.
Third-Party Links
The Site may link to third-party websites and services that we do not own or control. This Privacy Policy does not apply to those sites, and we are not responsible for their content or privacy practices. We encourage you to review the privacy policy of any site you visit.
Children’s Privacy
The Site is intended for a general audience and is not directed to children under the age of 13 (or the equivalent minimum age in your jurisdiction). We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.
Your Privacy Rights (GDPR & CCPA)
Depending on where you live, you may have rights over your personal information. If you are in the European Economic Area or the United Kingdom, the General Data Protection Regulation (GDPR) gives you the right to access, correct, delete, restrict, or object to our processing of your personal data, and the right to data portability. If you are a California resident, the California Consumer Privacy Act (CCPA) gives you the right to know what personal information we collect, to request deletion, and to opt out of the “sale” of personal information (note that we do not sell personal information). To exercise any of these rights, contact us using the details below. We will not discriminate against you for exercising your rights.
Data Retention
We retain personal information only for as long as necessary to fulfill the purposes described in this policy, to comply with our legal obligations, resolve disputes, and enforce our agreements. Contact-form and comment data is retained while it remains relevant to our correspondence or the discussion, and aggregated analytics data is retained according to the settings of the analytics service.
Data Security
We take reasonable technical and organizational measures to protect the information we hold against loss, misuse, and unauthorized access. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. When we do, we will revise the “Effective date” at the top of this page. We encourage you to review this page periodically to stay informed about how we protect your information.
Contact Us
If you have any questions about this Privacy Policy or how we handle your information, please contact us at [email protected].
Affiliate Links
ReefProof participates in the Amazon Services LLC Associates Program and may participate in other affiliate programs. We may earn a commission when you click certain links and make a purchase, at no additional cost to you. As an Amazon Associate, we earn from qualifying purchases. See our Affiliate Disclosure for details.
Advertising & Cookies
We may display advertising served by third-party vendors, including Google, which may use cookies to serve ads based on your prior visits to this or other websites. Google’s use of advertising cookies enables it and its partners to serve ads based on your visits.
You may opt out via Google’s Ads Settings or at www.aboutads.info, and control cookies through your browser.